Exhibitor Press Release Instructions

Adapt the press release 
Put your company’s information into the yellow highlighted areas. 
(See page two of this document for the press release.)

Determine your local paper
Choose the local paper that covers the city your business is located in. For example, if your business is in Livonia, you would choose the Livonia Eccentric. Please only select the one or two papers that cover your area. We are actively contacting the media to promote the show, including the larger Detroit newspapers, and an influx of press releases related to the show may deter the media from covering the show. 

Email the press release
Locate an editor’s email address. You can usually find the editor’s email address within the newspaper website. Look for the “contact us” or “staff” sections. The best way to email a reporter/editor is to type up a short email message and copy/paste the press release directly into the email. Attachments sometimes get blocked. If you have any useful photos to offer the editor, mention that as well. 

Social media
This press release could also be modified or used as is for social media postings.

Photos
Product shots or booth photographs are often good to offer an editor or reporter. Make sure photographs are 300 dpi and saved as a JPEG or PDF, depending on use and placement. When naming a photo file, treat it as a “cutline” and include company name in the file.  Example: “COMPANY NAME will be at The Novi Home Show.” 

Contact:	Name 
Company:	Company Name
Phone:		Phone number (office and cell phone) 
Email: 		Email

COMPANY NAME featured at The Novi Home Show
Runs October 11-13,2019 at Suburban Collection Showplace in Novi

CITY, Mich., DATE—YOUR COMPANY NAME will be displaying its SPECIAL PRODUCTS OR SERVICES at The Novi Home Show, October 11-13, 2019 at Suburban Collection Showplace in Novi. Visitors of COMPANY NAME’S booth can expect SHARE WHAT MAKES YOU UNIQUE, INCLUDING GIVEAWAYS OFFERED. 
	“ADD A QUOTE FROM BUSINESS OWNER ABOUT YOUR COMPANY IN THE SHOW AS A NEW PARAGRAPH HERE (if desired),” said SOURCE.
The Novi Home Show brings together a variety of home-related resources, including exhibits, booths and seminars to help you save money, time and stress on all types of home projects, big or small. It’s an opportunity to talk to representatives from local companies and meet experts who can design, build or complete your home renovation or landscaping projects. You can also learn about current home trends and the latest technology, and get helpful tips and advice. The show will be held at Suburban Collection Showplace, on Grand River, south of I-96 between Novi Road and Beck Road. Show hours are Friday 2-8 p.m., Saturday 10 a.m.-8 p.m. and Sunday 10 a.m.-5 p.m. Adult admission (ages 13 and up) is $10; seniors (ages 55 and up) is $9; and children ages 12 and under admitted free! Special “$5 after 5” admission pricing Friday and Saturday. Parking is not included. For more information or to get discount admission coupons, go to www.novihomeshow.com. 
The Novi Home & Garden Show is sponsored by the Home Builders Association of Southeastern Michigan (HBA). The HBA is a nonprofit advocate for the home building industry including builders, remodelers, property owners, developers and suppliers to the single family and multifamily residential construction industry.
For more information on YOUR COMPANY, call PHONE NUMBER or visit WEBSITE.

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